You need a copywriter

Clicking around the hundreds of websites offering freelance copywriting services, it's easy to spot the eager marketeers' promises, the sincere ex-business school jargon and the imaginative touch of one-time journalists.

They all bring specialist skills to the table, but will they:

• Help identify your business’s unique strengths and advantages over the competition?

• Sharpen your edge and attract more business?

• Write vital, persuasive copy – whatever the medium, whatever the required tone?

I have over 10 years’ experience in the City, working on high-profile business and investment pitches. I've worked as an editor at three national magazine publishers. I've written copy in support of brands such as Dixon’s, the British Tourist Authority and DaimlerChrysler – and national ad campaigns stretching back as far as One2One. I've written for BBC Radio 4 and Radio 5 Live, and for publications as diverse as the NME, Time Out Guides and mirror.co.uk. I was also once a web editor at the UK's fourth largest (and number one stickiest) website.

I'm here to help.

Derek Hammond